Despite its rapid growth, the e-commerce market faces several challenges that could impact its future. This article discusses the primary obstacles businesses encounter, including cybersecurity threats and logistical issues. As e-commerce expands, the risk of data breaches and cyberattacks increases, posing significant threats to consumer trust and company reputations. Businesses must invest in robust cybersecurity measures to protect sensitive customer information. Additionally, logistical challenges such as shipping delays, inventory management, and returns can hinder the efficiency of e-com